Laidlaw Bros.

Role: Art Director
Client: Laidlaw Bros.

Art direction | illustration | graphic design

Laidlaw Bros. is a New Zealand charitable trust fund, founded by Robert Laidlaw, CBE, businessman and founder of the Farmers Trading Company, one of the largest department store chains in New Zealand. Providing support and financial aid to employees of the James Pascoe Group of retail companies in New Zealand, the brand required a consistent identity.